My audience profiling is mainly mainstreamers. These people tend to be domestic, conformist, conventional, sentimental - favour value for money, family, brands. Nearly always the largest group. Above you can see I have done a mood board for my target audience. My target audience is 15 years plus. At this age I think they are developing teenagers so social media would be very important in there lives. There social status in schools would be important to them because I think they would have their designated friendship groups and be quite close. As we have said the target audience is 15+, what a 15 year old does may be completely different to what an 18 year old does, my profiling for an 18 year old would be things like looking at university, driving, socialising, festivals. This is why I think my horror genre works well because there is two different groups (15+18) but I think they will still understand the horror genre as it is just scary, they will go for the thrill of it.
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