- text based
- more in depth information
= unstructured or semi structured response options
- no statistical tests
methods include focus groups and in depth interviews
- less generalizable
- more subjective
QUANTITATIVE
- number - based
- not as in depth but covers a wider range of information
- fixed response options
- statistical tests are used
- more generalizable
- surveys, structured interviews and observations
- more objective
when looking at research for my coursework and looking for ideas with my short film I would choose qualitative data as I need to look for detail and existing films to analyse.
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